In 2014 Babson Survey Research Group published Opening the Curriculum, a report examining the attitudes, opinions and use of OER among teaching faculty in U.S. higher education. In relation to faculty members’ awareness of open licensing, they found that:
Most faculty report that they are aware of copyright licensing of classroom content (77.6% “Very aware” or “Aware”) and public domain licensing (67.9% “Very aware” or “Aware”) but fall short on awareness of Creative Commons licensing. Less than two-thirds of faculty report that they are at least somewhat aware of Creative Commons licensing, with the remaining one-third saying that they are unaware”. (p. 16)