The HEA/NUS Study Students‟ views on learning methods and Open Educational Resources in higher education found evidence to support the view that availability of OER can help attract students to an institution.
A majority of both traditional and non-traditional students expected the use of OERs to increase during the rest of their course, approximately a fifth in each case thought it would increase “a lot”. Non-traditional learners were more likely to have accessed OERs from their university prior to starting their courses. In some cases, accessing OERs prior to starting had a strong, positive impact on their decision of where to study – this was more the case for non-traditional students than traditional. This finding suggests that pre-course availability of OERs could help to attract students to an institution.